What is SEO?

SEO stands for "Search Engine Optimization."

When customers search the Internet for your product or service, they will use certain words and phrases. If your Web site’s content has incorporated those same words and phrases it should get noticed by search engines and take customers straight to your site. If not, it just may send them to your competitor’s site. Simply put, if search engines can’t find your Web site, neither can your customers. And if your customers can’t find it, it’s useless.

I can help you make sure the writing on your site is as effective as possible. Sometimes a subtle change in wording can garner large results. Remember, when you write the content for your Web site, you are writing for two audiences: the readers of your site and the search engines. If the latter can’t see you, the former won’t either.

The Writing On Your Site Is
As Important As The Graphics

In the middle of all the attention on graphics, flashy effects, and other elements of Web design, it’s easy to overlook one of the most important pieces of the puzzle: Content.

I have a lot of experience in helping businesses develop and write the perfect content to accompany and enhance the look of their Web site.

General Site Content
Many business owners have great proficiency in their particular area of expertise but have trouble putting their knowledge into words. From the home page, to the “About Us” page, the content on your Web site should reflect the professionalism and high standards you’ve set for your business. A badly-written site can cancel out the best visual design in the eyes of potential customers, and leave them with a bad impression of your company.

I can help you clarify your message and write it in a clear, concise and understandable way. I will schedule an interview to learn about your background, your vision, your business philosophy and exactly what you want to convey to your Web site’s visitors. Then I will create strong content for each page of your new Web site.

Content Review
I can also review the copy on your existing Website—with a fresh eye—and make changes or recommendations on clarity, flow, grammar and spelling.

Technical Writing
If you have a product whose operation needs explaining, I can work to help you craft a user’s manual, specifications page or other technical verbiage. Sometimes it’s a good idea to have someone who knows nothing about the subject or product to assist in writing the manual for that product, as they will be able to more easily spot things that are not clear, or that are difficult to understand by the layman.

Search Engine Optimization
These days it’s important to keep Search Engine Optimization, or SEO, in mind when crafting the content for a Web site. I can help with the latest SEO techniques, using specific keywords to help enhance your site’s visibility to search engines such as Google or Yahoo.

Web Sites I’ve Written or Helped Write:

Nu-Designs Web Marketing
http://www.nu-designs.com

The Prime Buyer’s Guide

http://www.myprimebuyersguide.com/.

Long-Term Thinking

http://www.longtermthinking.net

http://www.olemaranch.com/